Marketing Plan
Marketing Plan Preview
By researching where buyers statistically come from and how they ultimately found their new home, we have strategized our marketing plan to reach the optimum of these buyers. Our up-to-date marketing campaign is ever changing as is the real estate market itself. To assure our continued proven and recordable results, this 28 point Plan implemented immediately upon listing, covers getting back to the basics of real estate selling as well as innovative concepts, informational programs and services many other agents charge additional fees for.
Due to our highly competitive industry, Below is just a summary of our marketing pledge. Please Contact us to request a complete hardcopy of our marketing plan to be delivered directly to you for your review at your convenience and comfort.
2. For Sale Sign - With approximately 23% of all buyers coming from a call on a sign, we want to ensure you have the highest visibility possible.
5. Property Flyers - With the professional photos we have of your house, we will create a full color custom flyer detailing pertinent information for prospective buyers to take after they have toured your property. This assists them in remembering your property's specific amenities! We do not believe in adding our other active listing details to your flyer. You have hired us to sell your home, not to use it to market our other active listings as many other agents do.
7. Office Tour - We will place your house on our bi-weekly office tour should it fall within the boundary guidelines. This provides us essential feedback and comments from other top producing agents immediately and allows the agents to preview your house and keep it in mind should it meet any buyers specific home criteria that they may be working with presently or in the immediate future that they would remember it as their potential future home.
9. World Wide Web - With nearly 90% of homebuyers starting their home search via the internet, the web is a huge arena for marketing your home. We utilize the web extensively and are continuing to reach new avenues on the internet. Your home will be featured on numerous internet sites, including these top search sites: Remax.com, Realtor.com, Homes.com, HomesAndLand.com, The Arizona Republic / AzCentral.com, BobVila.com, Homescape.com, and more! Your home is exposed to literally hundreds of thousands prospective home buyers around the world with an agent and without.
15. Staging Services - In today's real estate market, there are an abundance of vacant homes. Staging can bring the wow factor back to an otherwise sad empty home. I will place props & accessories throughout our vacant listings, creating a more "homey" and eye-pleasing showing experience to potential buyers. It is proven that a 'staged' home sells faster and for more money than one that is sitting empty. For our luxury listings, full professional staging services may be suggested to assure Showing a room to its best potential by well placed and appointed furnishings.
19. Traffic Follow-Up - We run weekly lockbox readings to gather detailed info on top website viewings of your property. I will contact those agents via an e-mail who have included your property in their showings. This provides us pertinent information including their client's degree of interest and any deterring issues that we may be able to change for future buyers.
22. Reverse Prospecting E-mail Blasts - With the overwhelming amount of actives listings that are on the MLS system at any given time, we will send your listing directly into the e-mail boxes of real estate agents that are currently searching the system for like properties for their clients. Agents may have overlooked the listing while searching the system, but with it being in their view again, it makes certain that they
25. Just Sold Signs? - Once we get your home under contract, we will NOT hang a "sold" sign on your property. Why? Even though your neighbors might not realize that we have achieved a contract yet, we want interested buyers to continue to contact us on your house. With their permission, We will gather their information, and call them in the event of the worst case scenario; our escrow falls out. This way, I have awaiting buyers eager to view and possibly step right into a first buyers position. This reduces valuable marketing time & stress.
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